Cookie policy

WHAT COOKIES ARE

Cookies are small text files that are placed on your computer by the websites you visit so that information about your browsing on our websites can be collected.

We use the term ‘cookie’ to refer to any technology that collects information from your device, in particular about your use of our websites, device identification, IP address and browser type, demographic data or the URL of the page you came from.

We also use web beacons and pixels to enable us to count visitors who have viewed our pages or read our promotional messages. They are not used to access your personal data without your consent.

WHY DO WE USE COOKIES?

We use cookies for the following main purposes:

  • strictly necessary cookies are linked to the proper operation of the website, including the setting of privacy preferences and the storage of shopping basket information until payment is made
  • functional cookies are set to remember your preferences, including language or login details, and to personalise your experience as a user of the website
  • Statistical cookies are set to enable us to measure the number of visits and map user movements on the website, in order to optimise the user experience – this includes how you accessed the website, which pages you visit, how long you spend on them and what you click on.
  • Marketing cookies enable the user to be tracked across several websites and to create user profiles for personalised and targeted advertising and other marketing purposes.

Necessary
Cookie name Duration of storage Purpose Tool Country Type
wpsimplycookie_category_functionnal 30 days To store cookie consent preferences. WP Simply Cookie Switzerland HTTP Cookie
wpsimplycookie_consent_banner 30 days To indicate whether the cookie banner has been accepted. WP Simply Cookie Switzerland HTTP Cookie
wpsimplycookie_category_necessary 30 days To store cookie consent preferences. WP Simply Cookie Switzerland HTTP Cookie
wpsimplycookie_category_analytics 30 days To store cookie consent preferences. WP Simply Cookie Switzerland HTTP Cookie
wpsimplycookie_category_marketing 30 days To store cookie consent preferences. WP Simply Cookie Switzerland HTTP Cookie
wpsimplycookie_thirdparties_used 1 day To store the third-party codes used. WP Simply Cookie Switzerland HTTP Cookie
wpsimplycookie_user_token 3 months To store cookie consent preferences. WP Simply Cookie Switzerland HTTP Cookie
wp-wpml_current_language 1 day To store language settings. WPML Switzerland HTTP Cookie
Statistics
Cookie name Duration of storage Purpose Tool Country Type
_ga 2 years To store and count pageviews. Google Analytics United States HTTP Cookie
_ga_* 1 year To store and count pageviews. Google Analytics United States HTTP Cookie
Marketing
Cookie name Duration of storage Purpose Tool Country Type
_gcl_au persistent To store and track conversions. Google Adsense United States HTTP Cookie
_gcl_aw 90 days To provide ad delivery or retargeting. Google Ads United States HTTP Cookie
Others
Cookie name Duration of storage Purpose Tool Country Type
_gcl_gs HTTP Cookie

DO I HAVE TO ACCEPT COOKIES?

Strictly necessary cookies are automatically placed when you visit the website and cannot be deactivated without loss of website functionality. You can configure your browser to block these cookies, but this may prevent certain parts of the website from functioning properly. These cookies do not store any personally identifiable information.

You can choose to accept or refuse functional cookies, statistical cookies or marketing cookies by visiting the preferences centre. If you disable functional cookies, you may need to redefine your preferences or login information each time you visit the website. Click here to open the preferences centre.

Please note that you can withdraw or give your consent at any time by visiting the preferences centre. You can also personalise your cookie settings using your web browser.

Our websites use Google Analytics and other tools offered in the Google plug-in suite, such as reCaptcha and Pixel Meta. Please note that by accepting these cookies, you agree to your personal data being transferred to the United States. However, you can refuse them by using our preference centre.

When you visit our websites, you may be directed to other websites. These third-party websites may set their own cookies. We have no control over the placement of cookies by third party websites, even if you have accessed them from our websites.

Optic Swiss Services SA – August 2023